The business previously branded Cenomi Retail has introduced AFG Retail as its new trading identity from 8 October, Argaam reported, citing a Saudi Exchange disclosure. Its legal name remains AFG International Co. and its stock symbol remains 4240.
The company linked the rebranding to a broader transformation and investment in its brand portfolio across Saudi Arabia and international markets. The change follows the earlier approval of AFG International as the company’s legal name.
Source: Argaam — report published 8 October 2026.
Image: Company image via Argaam.
